FLOWE(RED) UK Launch
So the boss might not be too happy with a post highlighting direct competition but if its flower-related and interesting we have a duty here at InBloom to blog about it. That said, sorry in advance!
Today saw the launch of the latest line of products in the wildly successful Product (RED) campaign. Founded by Bobby Shriver and U2 frontman Bono, (RED) has done a tremendous job of raising funds and to a greater extend, awareness in the fight against AIDS in Africa.
FLOWE(RED) is a new internet flowers shop that will be putting all profits towards helping those living with HIV in Africa. Currently delivery is limited to those living in the UK – which is most likely the reason I’ll be here to blog another day. To kick-off the latest extension of the brand, (RED) set-up shop in the bustling tourist point of Covent Garden in central London. Radio and TV personality Cat Deeley was on hand but the real show-stopper was the amazing Africa shaped arrangement assembled entirely out of flowers. At the time of this blog post free individual roses were still being handed out. All this comes on the heels of another exciting launch in London with Nike’s soccer star-studded release of their Lace Up Save Lives laces.
While FromYouFlowers.com isn’t affiliate with (RED) we do understand the power of giving and social awareness. In response to the crisis in Haiti we have set up a dedicated shopping site where we will send 25% of each purchase to Yele Haiti’s disaster relief efforts. Simply go to FromYouFlowers.com/yelehaiti or mention code “HAI” over the phone.